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Anua, which first launched on Ulta.com in December 2024, expanded to 1,400 stores across the US earlier this month, strengthening its connection with North American consumers.
February 19, 2025
By: Lianna Albrizio
Associate Editor
Global brand-building company The Founders (Co-CEOs Seonhyeong Lee and Changju Lee) is expanding the presence of its K-beauty skincare brand Anua in the US market through a strategic partnership with the nation’s largest beauty retailer, Ulta Beauty. Anua, which first launched on Ulta.com in December 2024, expanded to 1,400 stores across the US earlier this month, strengthening its connection with North American consumers. Anua will come to life in stores through branded eye-catching di...
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